A design has so many meanings. What we create, a brand, an element, a finished piece, what is it? I ahd a conversation with my Executive creative director and my design team and we still could not come to a decision on what design is. Its debatable… but when we step back from the literal meaning of a design we need to realize that when we are creating a website we create an atmosphere, not a design. It’s different than print, its interface design infused with creative concepts and key visual easements. A place where the visitor can be engulfed in a presence. Sites like littledeviant.com or hotelgloriasubotica.com. All of the sites out there create a network of information that is free to all, the web, a cultural conglomerate of information.

Atmospheric Creation…yea I’m making up terms again but its a great idea to keep in mind when designing. To create an atmosphere, a presence, and experience… That is what makes a site different and impactful. I’ve written about cookie cutter web design before which is the complete opposite of this idea.

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