Media is our vice. We are all strapped to it and bombarded with it on a day to day basis. Whether we watch TV every night, update our facebook wall on our mobile phone, or visit a website. You name it media is anywhere and everywhere. We cast our lives online, rush home for a new season of Entourage or play video games all night long. We are media junkies, strapped to it like never before in our history. Media gives me a career so I’m all for it, but do we really need to be so media centric?

I’ve been to a couple different countries in my travels and I’ve never seen another country so focused on entertainment and media as much as the United States. Movie stars are the highest paid people in our culture, not doctors or scientists, which is seemingly odd. In media’s defense, when you look at your day to day life, you’ll notice how much your life revolves around entertainment. The more money that is made of people clicking an ad or paying 12 bucks for a movie, the more those overpaid stars and entertainment companies get. Don’t get me wrong here, I love technology but I think we need to take the time to disconnect more.

Put your phone down, don’t update your status today, or shut off that TV for a night and just talk to someone face to face. We so easily fall into the outlets and social easements that many companies exploit everyday, why not fight the man and un-strap yourself once in a while. Life tends to slow down a bit when you take yourself away from all of what technology and media has provided for us.

Media advertising works. They taunt you to click, explore and buy. They put ads in video games, in you iPhone apps, over your videos, and who know where else. As time progresses more and more advertisers are finding new and unique ways to advertise. Although not all are are bad and can be useful, most are misleading or obtrusive. So say fight the man, turn off your phone, get off facebook for 10 minutes and try something more basic. Plain old conversation with no bells and whistles.

Share on Facebook

Popularity: 1% [?]

Tweet This Post

OK, your reading the headline and thinking to yourself, “this is just some advertising ploy to get business for Vectorloft”. Honestly, I don’t care where you get your logo done, but please don’t use an online builder or clip art.

There are lots of sites out there that boast that you can get a logo for 200 bucks. Some people would say thats a great deal, but your wrong. These companies are constantly cranking out logos for tons of companies. Use these types of cheap-o design sites and your asking for normality. You live in New York? Well someone in Texas could potentially have the same exact logo for you.

Not to mention an important part of the design process is guiding a client into a specific look customized for your location, industry, and overall spirit of your company. Logos and branding is important. They are a visual representation of your company. So spend that extra 2-300 bucks to get something thats fine tuned to your business. In the long run you’ll be glad you did. Or if you live on Long Island you could always just plop a picture of the island behind the name of your business and call it a day. Hey at least they will know where you are.

Share on Facebook

Popularity: 1% [?]

Tweet This Post

I’m a big fan of an attention to detail and coding things in the most efficient manner. Lately I’ve been working on newsday.com and exploreli.com coordinating all of the css for the two sites, and have been complete deluged in CSS. So I’ve become somewhat of an expert on coding it and the best ways to execute a given look and feel. I’ll have to say, the rounded corner feature in the new CSS3 has been a life saver. Even though IE has still not accepted these standards, lots of people are in Firefox or Safari which are constantly gaining more and more ground as top of the line browsers. So if you don’t mind having square corners in IE and rounded everywhere else, take a look at the below link and forget about creating tables and slicing up a bunch of small images, its a thing of the past my friends.

http://www.css3.info/preview/rounded-border/

Share on Facebook

Popularity: 1% [?]

Tweet This Post