Archive for Advertising

Captivating Advertising – Piano Stairs

I’m not one for posting viral videos on my blog but this video captivated me. Its amazing how people react to simple advertising and changes to the everyday look of things.

Popularity: 1% [?]

Strapped to Media: Media Centricity

Strapped to media

Media is our vice. We are all strapped to it and bombarded with it on a day to day basis. Whether we watch TV every night, update our facebook wall on our mobile phone, or visit a website. You name it media is anywhere and everywhere. We cast our lives online, rush home for a new season of Entourage or play video games all night long. We are media junkies, strapped to it like never before in our history. Media gives me a career so I’m all for it, but do we really need to be so media centric?

I’ve been to a couple different countries in my travels and I’ve never seen another country so focused on entertainment and media as much as the United States. Movie stars are the highest paid people in our culture, not doctors or scientists, which is seemingly odd. In media’s defense, when you look at your day to day life, you’ll notice how much your life revolves around entertainment. The more money that is made of people clicking an ad or paying 12 bucks for a movie, the more those overpaid stars and entertainment companies get. Don’t get me wrong here, I love technology but I think we need to take the time to disconnect more.

Put your phone down, don’t update your status today, or shut off that TV for a night and just talk to someone face to face. We so easily fall into the outlets and social easements that many companies exploit everyday, why not fight the man and un-strap yourself once in a while. Life tends to slow down a bit when you take yourself away from all of what technology and media has provided for us.

Media advertising works. They taunt you to click, explore and buy. They put ads in video games, in you iPhone apps, over your videos, and who know where else. As time progresses more and more advertisers are finding new and unique ways to advertise. Although not all are are bad and can be useful, most are misleading or obtrusive. So say fight the man, turn off your phone, get off facebook for 10 minutes and try something more basic. Plain old conversation with no bells and whistles.

Popularity: 1% [?]

To Hold or Not to Hold

Diversion SignI came upon this issue today, figured I write a little post about since I wasn’t really too sure how to handle such a situation. Maybe someone out there will find it interesting how we handled it.

Back Story:
One of my clients who just so happens to be very “strong willed” came into a bit of a conundrum. We have done a lot of work for campaigns, re branding, and other creative endeavors…. Long story short, there was a large open balance for creative that had already been released to them. Now I love helping my clients and always do my best to support them in any way I can, but with such a large balance I had to put all work on hold, even with deadlines fast approaching.

So now I’m at a loss, could loose the client could not but how do you handle such a situation? Ideally the payments would have been made promptly and all of this would have been avoided. So I put everything on hold and missed deadlines. Either way I think it was a bold but effective move. No one works for free and we stood our ground.

Popularity: 35% [?]

The Client Push

Bubble
Don’t get me wrong I love my clients but some time or another we get into a situation of the client push. Push…more like a jab in the side. “I need this done ASAP”. We are a deadline driven people us creatives, ASAP when I last checked was not a date. I don’t mean to be harsh…I’m just trying a new way of writing…sometimes a client just doesn’t listen. In my experience, which is always debatable, the best work comes from a hands off client. I found this great post on Freelance Switch that defines the different types of clients to the tee. 12 Breeds of Clients

Great article and hits on a a similar point. This would be classified as the hands on client, more like all up in your $hit client. As much as I don’t like to piss off my customers…as I love them dearly… they all should know that creative minds have an unsaid way about them. Maybe it should be in the contract…The best part is when they push you so hard to get everything done then drop off the face of the planet…love that… Bottom line…everyone works differently. Constructive criticism is encouraged, but when we talk about the “Client Push” this goes beyond constructive criticism, usually ending up in a complete loss of aesthetic.

It’s frustrating to see a great design go bad, and this is a result of the Client Push. If your new to the field or a seasoned veteran my advise, always stand up for your designs and hit them home with a nice summary of your ideas…otherwise…well you get the point.

Popularity: 45% [?]