I’ve been going on a lot of interviews lately looking to join a team that will stimulate my creativity. So I figured I would post all my recent work to show off my skills. Also, I’m starting to get that yearly itch to refine vectorloft a bit more into something more in depth and incorporate this blog and our projects a bit more. But the more time I spend on my clients the better. As for now this detailed list of recent work will have to do. Take a look and enjoy.

Below is a short-listing of projects developed by Matthew Cassella. Projects vary is scope but display the full range competencies I hold.

Red Bull Racing
http://staging.vectorloft.com/redbullracing/
Contracted to better organize the Red Bull Racing web portal. The design takes cues from the original design and combines a grunge style with a large array of ease of use upgrades. Media and featured news is displayed more readily and organizes the content to allow for the visitor to create a more full featured environment for visitors to better choose their path through the multitude of media contained within the site.

Skyline New York
http://skyline.vectorloft.com
Interactive portfolio showcasing each product set of Skyline New York. Matthew Cassella compiled the needs of the client into a fully interactive solution. Showing the large set of products complete with call to actions for the internal marketing initiatives.

DirecTV HD Demo
http://www.vectorloft.com/directv/
Contracted as a Senior Designer for the 2007 holiday term Matthew Cassella created this HD Demo to showcase the advantages of HD television to DirecTV.com visitors.

Coldwell Banker Interactive CD
http://www.vectorloft.com/coldwellbanker/
Interactive CD developed based on the Coldwell Banker brand to showcase “The Art of Selling Your Home” and the advantages to using Coldwell Banker.

Time Sports ReDesign
http://staging.vectorloft.com/timesports/
Technologic innovation was the theme of this new interactive face for the largely popular cycling brand. Redesign includes easements for more enhanced product focus as well as interactive elements to stimulate the view on landing for increased conversion rates.

EC Dormer Redesign (In-development)
http://staging.vectorloft.com/ecdormer/index.html
Idea was concepted as a different approach on standard web design. Pages are set up as tabs which open up to show content. Idea is still in development but portrays the clean cut look and feel which coincided with the re-branding project.

Service Channel Flash Demo
http://servicechannel.com/sc/login/demo.html
Contracted on freelance for Studio 150 this demo was solely developed by Matthew Cassella in flash. Concept was submitted with basic instructions for functionality. All animation and creative interactivity was concepted and executed based on the aesthetic of the designed site.

Long Island North Shore Heritage Area
http://www.linorthshoreheritagearea.com/
Design and development of this site portal includes a fully interactive CMS system, which was updated by Vectorloft for increased functionality.

The Globesity Festival
http://theglobesityfestival.org
Fully controllable Wordpress customization included video upload capability and full control by the company over content of the site. Vectorloft designed and developed the site aesthetic look and feel and carried the brand through all advertising materials for the festival.

Brookside Environmental
http://www.brooksideweb.com
Redesign of an outdated web site. The new design infuses a large array of client taken photos to display the large breadth of service the company holds. With the redesign, conversion rates on the domain were doubled from the previous design.

BigHip
http://www.bighip.com
This email marketing company jump-started their brand and consumer appeal with a brand new look stemming from initial logo designs. Vectorloft transformed the dated site design with full creative revision and site wide copy revisions transforming the web portal to attract new set of customers. With almost 10,000 hits a day BigHip boosted their sign up rate 15% over the previous quarter.

Razorshark
http://www.vectorloft.com/razorshark/
Looking for a new exciting look Matthew Cassella encapsulated this company’s brand into a site wide visual experience. Taking cues from the name the site was developed with creativity in mind. Playing on the deep-sea shark concept the site creates a unique visual experience.

Studio Roya
http://www.studioroya.com
Based on graphic cues from this professional art director, Matthew Cassella developed a fully functional flash applet to display this artist’s diverse portfolio.

CTA
http://staging.vectorloft.com/cta/
Conventional approach on a Career Training site. Idea included a interactive header which allowed visitors to scroll through ideas and tips on landing to increase conversion goals.

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I’m a bit late on commenting on the subject since it was first coined in 2001 but it seems to be a predominant idea in todays web marketplace today. We define the term as a change in web technologies into a new age. Different ways of going about business on the web.

The web is becoming a media rich environment filled with video, images and more eye catching animation and user experiences. I urge my clients to embrace this time and get themselves established in the web environment…this can only assist in creating a sense of legitimacy for businesses. A quote from one of the blogs I read states.

“Would you give your credit card number to that street merchant who looks like he just rolled out of a dumpster?”

If your site is not easy to use and signifies some type of legitimate business then customers are not so willing to give out thier personal information. Encapsulating the idea of a rich user experiance is the most important thing when it comes to web design. As web 2.0 designers and creative junkys we renue and create interesting experiences so that our visitors are impressed and or amazed with. We create a visual representation of the organization of information that is a website.

Now in 2007, we step it up a couple notches. We include more in-depth animations fused with video and other multimedia elements to wow our viewers yet keep the files sizes small. Ideally that is what what makes us (at least me as a designer) happy is to see someone smile at something that we have worked long and hard at and say “Whoa! thats cool!” So get your widescreen HD monitor ready for the continuing phase of the web…soon everything in our mulitmedia obsessed culture will be fused with television and the ability to pull up video, music and lot of commercials to every aspect of your technological life…

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