Create and Enjoy…
The web has become a very interesting place with a multitude of different media flying around. Online games create a community of players to interact with and create a whole new digital life, while websites captivate their audiences with enhanced media usage and a creative flare. But as we sit, play, watch or interact, many fail to realize the depth of the media that they are enjoying.
Time and time again I run into the issue of having to explain my creative process to my clients. The creative mind works in such a way that people who are not creative or don’t think creatively, are not prone to understand the scope of a project or the detail involved in producing a creative project that is unique and successful.
As I sit in my office and take a break from the usual, playing world of warcraft as my 65 druid, yes I’m a geek, I can’t help but think about the depth of detail that is involved in producing such a game. WOW is one of the most unique online experiences I have ever well… experienced… the detail and vastness of the environments captivate me into believing that I am part of the world they have created.
We can take a cue from such games as web designers. Blizzard has successfully encapsulated a major audience which continues to grow every day. Countless people are poking around the world that they have created for the user and raking in a cool approximate 1.6 Billion a year. Now that signifies a success. So what are the cues we can take as designers, well we try to create the same type of feeling with our websites, flash animations or what have you… Bottom line captivate your audience. Take the time to add that extra detail, that small innuendo or reference to your creative vision.
Also don’t hesitate to enjoy the creativity that you create… I get this feeling everytime I create something that I love. I sit back, look into what I created and smile knowing that my mind came up with something that is so pleasing to the eye. Remember your professional titles of “Creative Professional” or “Graphic Designer” only mask the fact that your an artist at heart…but businesses don’t hire artists… So sit back relax, create and enjoy.
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