Designing for Purpose
Today designers are expected to be the jack of all trades. Knowing all of the most popular design programs is not enough. In an agency type atmosphere we are expected to shine with creative ideas with rapid execution of these ideas. In a corporate atmosphere designers are sometimes exploited for every skill they have. Getting pulled in all these different directions sometime hinders the art of our profession. We all do the best to meet all the standard set forth by our employers and succeed with new concepts and ideas on a day to day basis.
As web designers, we design for purpose, usability, the experiance that each page brings enhances the successfulness of our work. The ultimate goal is function and usability. Art meets technology with the consumer as our critics. Make it clickable… create with purpose and style.
-Matthew Cassella
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