“I need a website” is usually the first couple words that are said to me before I start a project, obviously. But when I get these types of requests most of the time a problem arises that is not always seen until the project starts. Not all people are educated in the techniques and process that goes into good web design. These types of projects tend to get lengthy and stale due to the fact that the client does not understand the full idea in developing something that will be successful for them.

I have run into the problem before many times. The client knows what they want, but fail to understand the principals behind good design. Fighting creative freedom is not always the best route to take when dealing with designers. In order for a creative pro to get into a project and give it the best treatment necessary it is important to honor the requests and advice of the creative director that is handling the project. Micro managing every fine detail takes the “fun” out of the project and tends to produce a stale result.

Communication is important in any situation of this type. Trying to understand the clients vision is the most difficult process of any project. Once understood and the two parties are on the same page, the project can turn a new leaf and become something that will be beneficial to both the client and the designer.

For this reason it is one of our jobs as designers to educate the client on the process before the project is even started. Anyone can spit out a generic website that maintains the basic structure and is functional, but successful hard hitting websites don’t come easy. It takes time and effort to develop a site that is both engaging and portrays the image, message and feeling behind the subject matter. Educate and create and the design process will be a lot smoother for both you and your clients.

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